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POPULATION HEALTH MANAGEMENT STRATEGIES
CHALLENGES AND ADVICE FROM
AETNA INTERNATIONAL By: Medical Tourism Magazine
For Aetna International, it comes to healthcare
their focus on population infrastructure. One of the
health management main concentrations is on DR. SNEH
involves helping large cost control.
governments and large KHEMKA
payers improve the Some of the trends noted
infrastructure of their were:
healthcare system to • Accountable Care
produce better outcomes Organizations, which President of population
for patients. have worked very well health at Aetna
for Aetna
While Aetna International • People compiling data International,
has projects around the accurately
world, presently they • Individuals are Having evolved from physician to
have a strong focus on beginning to see a shift Executive and President of population
the MENA region. Three of healthcare away from
years ago, Aetna entered hospitals and traditional health at Aetna International, Dr. Sneh
into a contract with the facilities Khemka engaged the audience as
Qatari government when a keynote speaker at the 9th World
the decision was made to In regard to challenges,
set up a public healthcare according to Dr. Khemka, Medical Tourism & Global Healthcare
system. Aetna brought in “The biggest single Congress in Washington D.C. Also
their health management challenge that we are
system and, along with seeing is how to continue to while at the event, Dr. Khemka shared
a local partner, they set finance these populations Aetna’s population health management
in place their national that are getting older strategies in the MENA region, as well
healthcare system.
and that need more care as some of the industry challenges and
appropriately. With care
Even with the last few becoming more expensive, trends.
years of turmoil in the that is the conundrum that
MENA region in the we are trying to crack.” He
areas of infrastructure followed with comments
and government, Aetna and advice for the industry: Finally, in terms of medical tourism, Dr. Khemka reported that one of the major factors holding
has realized the forward “Think lean, think light, the industry back is that people involved in medical tourism really need to take a more in-depth look
progress made in Saudi think about things which at the cultural barriers. Once that is more fully understood, he expects medical travel to be
Arabia, Qatar, UAE, Oman, we need to differentiate and
and Bahrain in terms of gain immediate impact.” on the rise.
changing the agenda when
58 September 2017 MedicalTourismMagazine.com 59
